Marketing has vital role in the success of a certain business. In fact, the failure of marketing strategy could also lead to the failure of whole system. What is marketing all about? Marketing is a process of management on how to present a product or service in order to be acceptable by prospect customers or buyers. Marketing also includes every activity done of a company to boost their sales, names and their credibility. A business could not go further if this company fail on it’s marketing strategy. Through proper execution of marketing strategies, evidently, it could rocketed the sales of a business which also determine the success of the strategy use. Yes, marketing is a interesting field in comes on business yet it has crucial role. There are lot of things to consider when executing a marketing strategy. The demographics data of the prospect customer should be study before taking another step. Through determining the demographical data of the target public, the PR practitioner of a certain business could have an idea what would be the best approach to catch the interest of immense number of individuals.