Marketing has vital role in the success of a certain business. In fact, the failure of marketing strategy could also lead to the failure of whole system. What is marketing all about? Marketing is a process of management on how to present a product or service in order to be acceptable by prospect customers or buyers. Marketing also includes every activity done of a company to boost their sales, names and their credibility. A business could not go further if this company fail on it’s marketing strategy. Through proper execution of marketing strategies, evidently, it could rocketed the sales of a business which also determine the success of the strategy use. Yes, marketing is a interesting field in comes on business yet it has crucial role. There are lot of things to consider when executing a marketing strategy. The demographics data of the prospect customer should be study before taking another step. Through determining the demographical data of the target public, the PR practitioner of a certain business could have an idea what would be the best approach to catch the interest of immense number of individuals.
There are marketers who do not want spent much money to conduct research about demographics data of the target customers, so they opted to have promotional product as part of their campaign. What are promotional products? These promotional products are items that usually use of the general public such as personalized mugs , umbrellas, office accessories, t-shirt and many more. Why it is not necessary to conduct a study when marketers choose to have promotional products as advertising? Obviously, these promotional products are use of everyone, regardless to their gender, age and location. Who would not use a calendar, a mug, a pen, or an umbrella? Thus, using promotional products is indeed a shortcut way in starting your business strategy. Without further a do, you could publicize your product or services offered.
In comparison to other advertising medium, promotional products could create a long lasting effect to the people. In fact, the effect of promotional product would last till the item will be broken. For instance, the recipient use the the personalized mugs everyday, in a week there are seven impression made. In a month there are 31 or days of impression, and for the whole year, there are 365 impression. As the social cognitive theory explains, that the more a person will expose to a certain thing, the higher the possibility that such person will accept the message that wants to convey of such item. It also added that the loyalty value of a person who use the personalize item also increases.
Using promotional product is cheaper compare to any media ads because promotion is continuous and marketers are not paying extra cost. As long as the product is still intact, the subliminal message beyond the product will not lost. In addition, promotional products are still consider as most use strategy in business according to the research made of the Promotional Products Association International because still, these kind of marketing strategy are appreciated of high number of population.